BUSINESS
ADMINISTRATION
OVERVIEW
Business management is a part of education that enables students to acquire the thinking skills, understanding and knowledge to key business functions. Students develop a broad understanding of the field of business and management in specific areas including marketing, human resource, operations and finances.
STUDENT PORTFOLIO
ADVANCED DIPLOMA
Entrepreneurship and Small Business Operation
The programme will provide students with critical entrepreneurship and innovation concepts and principles so that they can facilitate, lead and implement entrepreneurial projects and run a small business operation. Throughout the programme, students will be taught to apply analytical and innovate thinking to integrate the different functional areas of a venture into a business plan, which is an important deliverable of this programme.
Some key areas covered in this course:
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Entrepreneurship and Business Plan
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Business Analytics
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Advertising and Public Relations
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Business Creativity and Innovation
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Digital Marketing
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Business Law
The entire programme may be finished in 1 Year 6 Months.
BACHELOR (HONOURS)
Business Administration
The Bachelor of Business Administration programme focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business. An important feature of this business programme is the requirement of a final year project (FYP) and a professional attachment (internship). These together will bring reflective and analytical learning experiences to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module. This degree will open a wide range of opportunities to lucrative careers in different industries.
Some key areas covered in this course:
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Entrepreneurship and business development
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Project management
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Leadership and innovation
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Managerial accounting
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Ethics and organization
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Consumer behavior
The entire programme may be finished in 2 Years 9 Months.
CAREER OPPORTUNITIES
Business Development Manager
Public Relation
Manager
Business
Advisor
